Where creative clarity meets calm confidence – and vision becomes presence.

the agency

about us

We work with purpose-driven brands who want to elevate, but don’t always have the time, clarity, or creative direction to get there alone. You are building something meaningful. We help you show up in a way that reflects your essence – and resonates with the right audience – authentic, conscious and stylish.

you

Rooted in luxury, minimalist aesthetics, we are your strategic and creative partner for lasting brand success. With a deep passion for neutral design, elevated wellness rituals, and mindful daily routines, we understand your audience – because we live what they value.


we

serving brands globally.

based in switzerland & spain and

We're the creative marketing agency that gets it.

check out the services

Relationships are our foundation, our Social Club Events serve to connect.

04 Connection

We make things easy for you and bring peace of mind in a fast-paced digital world.


03 Clarity

We obsess over details and deliver work with highest professionalism.

02 Excellence

We create from a place of honesty, soul, generosity and substance.

01 Authenticity

At the heart of what we do lies a deep belief: that digital presence isn’t just about being seen – it’s about being understood.

Founded in 2023 by Anabel Tamayo, a former fashion PR professional, the agency combines Spanish soul with Swiss structure, Gen-Z x Millennials aesthetics, and editorial storytelling.

By A Management was born out of a desire to bring beauty, connection, and strategic clarity into the digital space.

and our values

The By A Story

– anabel

Do what you love and love what you do.

Anabel Tamayo is the "A" behind By A Management. With a passion for blending sophisticated aesthetics and strategic storytelling, Anabel connects brands to influential audiences through collaborative networking, PR, and Influencer Partnerships.

Originally from Spain, she graduated in Fashion and Luxury Business and Marketing before bringing her energy to Switzerland. With over six years of expertise in fitness, fashion and wellness, she turns entrepreneurial dreams into high-end, desirable realities.

Anabel lives by the motto, “Do what you love and love what you do,” and believes trust is earned through integrity, dedication, and genuine care for every client's unique vision.

The Founder & CEO
Anabel Tamayo

We are by a

check open positions

- nina

Want to become Part of the Team?

Based in Madrid, with luxury background in Paris and Dubai spanning across luxury fashion houses, celebrity PR, and digital creative campaigns across three continents, Paola's equal parts strategic and creative, and she's here to make every brand story feel like it belongs on a global stage.

Paola 
Baudin

CONTENT production

- paola

Great content isn't just seen. It's remembered.

Luxury isn't about excess, it's about making every detail feel intentional.

Good writing doesn't just (SEO) rank, it stays with you.

Split between Switzerland and Thailand, Nat brings a fresh, globally-minded perspective to every account she manages. A beauty connoisseur and matcha lover with a sharp eye for trends, she oversees client work with the kind of intuition that only comes from truly living the lifestyle. Her aesthetic-forward approach connects brands with audiences across luxury, self-care, and contemporary lifestyle.

Nat
Staub

account management

– Nat

The best trends aren't chased,  they're felt before anyone else notices them.

Fifi turns moments into content that stops the scroll. Based in Switzerland, she's a certified Lagree instructor with a genuine passion for wellness and fitness. Fifi brings real lifestyle fluency to every brief,  not just an aesthetic, but an understanding of the world she's shooting. 

Firouzeh Hoensbroech

content production

The team

Alina transforms brand concepts into visually compelling content. Based in Switzerland and with deep expertise in design, photography direction, and visual strategy — plus a rare talent for illustration — she brings a polished, cohesive, and elevated aesthetic to every project. If it can be imagined, she can make it real.

Alina Domenig

content production

Skay
Fasano

From Pilates to parties. Skay specialises in building social media strategies for wellness, beauty, and lifestyle brands. Her experience across Switzerland and Dubai's luxury market allows her to craft digital storytelling that feels refined, stylish, and culturally relevant — exactly what premium brands need to grow online.

SOCIAL MEDIA

- skay

– HAILEY

– Nat

- FIFI

Rooted in Lagree, driven by creativity.

Every brand has a visual language, my job is to make sure the world speaks it fluently.

- alina

From Madrid with caffeinated charm, Sandra moves between skincare routines, airport gates, and digital deep dives. A fashion lover by instinct and community builder by nature, she brings a sharp eye for culture and a genuine belief that great social media is about connection — not just content. She keeps things simple, stylish, and always a little fun.

Sandra Vicente

SOCIAL MEDIA

- sandra

From Barcelona and based in Switzerland, Aitana brings a warm, effortless approach to digital storytelling. With a deep connection to music, wellness, and contemporary lifestyle, she creates visually driven content rooted in aesthetics and culture — where every post feels like a mood, not just a moment.

Aitana Conejero

social media

I see content the way I see music: it has to make you feel something before it makes you think.

- aitana

SOCIAL MEDIA

Good content makes you stop, feel something, and come back for more.

- CAROLINA

Carolina Amorós

Based in Barcelona, her approach to content is intentional, elevated, and rooted in a genuine love for well-being.  A certified Pilates instructor, who brings a rare combination of industry expertise and strategic thinking: understanding brands not just as a marketer, but as someone who lives and breathes the lifestyle.

Split between engineering logic and lifestyle passion, Fernanda brings a refreshingly analytical mind to the creative world. Having lived in Mexico, Germany and Switzerland, she combines a multicultural perspective with a genuine love for fitness and design, and yes, you might also spot her teaching Lagree. Organised and curious, she brings structure to creativity in the best possible way.

Fernanda Pfeiffer

social media

- FERNANDA

The best strategies are built the same way a good workout is: with patience and a little bit of intensity.

SOCIAL MEDIA

A good feed tells a story before a single caption is read.

- IRENE

Irene
Ortiz

Born and raised in Madrid, Irene brings years of hands-on social media expertise to every account she manages. From beauty and skincare to lifestyle and wellness, she has an instinct for building feeds that feel as good as they look, with a background in PR and events that shapes how she thinks about brand experience as a whole. Her approach is sharp, strategic, and never short on creative flair.

SOCIAL MEDIA

Great design doesn't shout, it just makes people stop scrolling.

- adea

Adea
Sahiti

Originally from Kosovo and now based in Madrid, Adea brings a designer's eye and a strategist's instinct to every brand she touches. With a background spanning branding, UI/UX and multimedia, and a track record of turning content into real growth, she thrives at the intersection of visual storytelling and creative direction. Her work is bold, considered, and always rooted in a clear brand identity.

SOCIAL MEDIA

Luxury isn't about doing more, it's about doing everything with intention.

- valentina

Valentina
Núñez

Colombian by birth and shaped by life in Paris and Lyon, Valentina brings a rare blend of luxury sensibility and creative rigour to every project. Trained at the heart of the fashion and beauty world — from Dior to Chanel to Sephora — she knows exactly what makes premium brands resonate, and how to translate that into content that feels effortlessly elevated. Her eye for detail is matched only by her strategic mind.

Social media is connection, and  if you're doing it right,  a little fun along the way.

Known for visually refined content creation and intentional work, we make our clients feel truly seen, supported, and understood.

To elevate thoughtful brands through strategic storytelling, refined content, and authentic connection – creating impact and community beyond metrics.

our mission

it is

All services

from visual strategy to full-scale brand partnerships

From content to campaigns

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Inquire now
Feldeggstrasse 49, 8008 Zurich, Switzerland
Headquarters
+41 78 207 09 77
info@byamanagement.com

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