Meet By A – Boutique Social Media Studio for Wellness Brands

Where creative clarity meets calm confidence – and vision becomes presence.

the agency

about us

We work with purpose-driven founders who want to elevate, but don’t always have the time, clarity, or creative direction to get there alone. You are building something meaningful. We help you show up in a way that reflects your essence – and resonates with the right audience – authentic, conscious and stylish.

you

Rooted in luxury, minimalist aesthetics, the Mediterranean Sea and the Spanish sun, we see ourselves as your strategic and creative partner for lasting brand success. With a deep passion for neutral design, elevated wellness rituals, and mindful daily routines, we understand your audience – because we live what they value.

we

serving brands globally.

and

We're a Zurich and Madrid based Social Media Agency,

check out the services

Relationships are our foundation, our Social Club Events serve to connect.

04 Connection

We make things easy for you and bring peace of mind in a fast-paced digital world.

03 Clarity

We obsess over details and deliver work with highest professionalism.

02 Excellence

We create from a place of honesty, soul, generosity and substance.

01 Authenticity

At the heart of what we do lies a deep belief: that digital presence isn’t just about being seen – it’s about being understood.

Founded in 2023 by Anabel Tamayo, a former fashion PR professional from Spain, the agency combines Mediterranean soul with Swiss structure, Gen-Z x Millennials aesthetics, and editorial storytelling.

By A Management was born out of a desire to bring beauty, connection, and strategic clarity into the digital space.

and our values

The By A Story

– anabel

Do what you love and love what you do.

Anabel Tamayo is the "A" behind By A Management. With a passion for blending sophisticated aesthetics and strategic storytelling, Anabel connects brands to influential audiences through collaborative networking, PR, and Influencer Partnerships.

Originally from Spain, she graduated in Fashion and Luxury Business and Marketing before bringing her energy to Switzerland. With over six years of expertise in fitness, fashion and wellness, she turns entrepreneurial dreams into high-end, desirable realities.

Anabel lives by the motto, “Do what you love and love what you do,” and believes trust is earned through integrity, dedication, and genuine care for every client's unique vision.

The Founder & CEO
Anabel Tamayo

We are by a

check open positions

Want to become Part of the Team?

Originally from Spain, Jimena brings international experience across the fashion and lifestyle industries. With a background in strategy and marketing for brands like Zara and On, she blends creative intuition with precise execution. Her warm, people-first approach ensures every project is purposeful, collaborative, and rooted in brand authenticity.

Jimena
Zalba

Account Manager & Team Lead

– Jimena

Purpose-driven and people-first.

Having lived in Zurich, London, and Madrid, Mills brings a global perspective and a deep appreciation for timeless beauty, health, and digital refinement. Her content style merges classic elegance with modern wellness, always with intention and impact.

Millicent Gehrer

social media manager

– Mills

Elegance meets longevity.

Split between Switzerland and Thailand, Nat brings a fresh take on skincare, fashion, and digital storytelling. A beauty connoisseur and matcha lover, she creates aesthetic-forward content that connects with audiences across lifestyle, luxury, and self-care sectors.

Geneviève Natagaan Staub

social media manager

– Nat

Inspired by beauty, style, and matcha.

Born and raised in Zurich, Juliette blends her love for Law and Pilates, her sense of justice, and eye for aesthetics with digital strategy. Her sharp attention to detail and creative intuition make her a go-to for uncovering trends and turning them into meaningful moments online.

Juliette
Della Casa

social media manager

– Juliette

Let me find out.

From Miami to Switzerland, Hailey's journey as a dedicated yoga instructor has seen her amass countless hours of teaching while cultivating a profound passion for wellness. Her in-depth understanding of industry trends allows her to craft captivating, refined content tailored exclusively to the sector, ensuring each account is both impactful and engaging.

Hailey Outland

social media manager

– hailey

Rooted in wellness, driven by creativity.

The team

Known for visually refined content creation and intentional work, we make our clients feel truly seen, supported, and understood.

To elevate thoughtful brands through strategic storytelling, refined content, and authentic connection – creating impact and community beyond metrics.