Health is Wealth: The ivilounge x By A Management Brand Journey

At By A Management, we specialise in building brands from the ground up. From strategy and identity to social media and digital growth, we help businesses turn ideas into strong, visible, and high-performing brands. When ivilounge first approached us over two years ago, the vision was clear, but the brand was not. The potential was there. It simply needed structure, elegance, and digital magnetism.

Today, ivilounge is one of the most desirable self-care lounges in Zurich, pulling in most of its bookings directly from Instagram, gaining new followers every week, and receiving thousands of views per reel. But the road from vision to visibility was a strategic one.

From Concept to Cult Brand: The Beginning

When the founder of ivilounge, Ilaria Sollberger, reached out, she had a dream: a space where self-care would feel luxurious, empowering, and deeply personal. The challenge? The brand had not yet taken shape. There was no strong visual identity, no digital strategy, and no consistent tone of voice that truly captured the elegance she imagined.

That is where we came in.

Our first step was to create a clear brand foundation. We worked on defining ivilounge’s values, tone, visual identity, and audience. We built a brand that felt modern and refined.

One of the founder’s early requests was simple but specific: she wanted the color orange to play a central role in the brand. Instead of defaulting to typical spa tones like beige or soft pastels, we embraced her vision and built a palette that included bold, elegant oranges—balanced with clean neutrals to keep it sophisticated. This became a signature element of the ivilounge identity. It made the brand stand out in a crowded market and gave it a recognisable, energetic feel.

We did not stop at design. We also worked on brand messaging, positioning, and content strategy. The goal was not just to look good—but to convert followers into clients.

Instagram: The Main Sales Channel

ivilounge’s Instagram is not just for visibility—it is a business tool.

We created a content plan which included:

• Cohesive visual direction that matched the brand’s look and feel.
• High-quality photo and video content that highlights services and atmosphere.
• Informative reels to explain treatments, share behind-the-scenes, and engage new clients.
• A consistent posting schedule with weekly planning and performance tracking.
• Story strategies to drive daily engagement and keep the brand top-of-mind.
• Community interaction to increase visibility, trust, and repeat bookings.

Over time, we built a community that not only engages with the content but books directly from it.

Here are the results:

• 90% of all bookings come from Instagram
• Reels reach over 3’000 views regularly
• An average of 50 new followers per week

This kind of performance does not happen by chance. It requires constant testing, refinement, and a clear understanding of what works. It is the result of strategic planning, daily execution, and ongoing optimisation. We constantly review what is working, what is not, and where we can improve. We test content formats, analyse metrics, and stay ahead of trends—so that Instagram is not just active, but actively driving growth.

Their Grand Opening Event

When ivilounge approached us to plan their launch, we knew we had to create an event that not only introduced their brand but also embodied their ethos of holistic well-being. The goal was to design an experience that would allow attendees to truly immerse themselves in what ivilounge stands for—a haven of health and beauty.

The event was not just a success—it was a testament to the power of thoughtful, intentional planning. Over 20 influencers and press profiles attended, each leaving with a deeper understanding of ivilounge’s mission and a genuine appreciation for their offerings. The social media response was immediate and enthusiastic. Within a single day, ivilounge gained 167 new Instagram followers.

But the success didn’t stop there. The after-event reel captured the essence of the day, reaching over 9,190 accounts and sparking 25 comments, making it one of the most engaging reels of the month. Even more impressive, 15 new client appointments were booked the day after the event, showing that the experience had a direct impact on ivilounge’s business.

Long-Term Collaboration Matters

We have been working with ivilounge for over two and a half years. In that time, we have supported the brand through:

• New service launches
• Campaigns and promotions
• Influencer partnerships
• Growth strategies
• Day-to-day content and account management

This long-term approach allows us to build not just a brand—but a business that grows steadily and sustainably.

What You Can Expect from Working with By A Management

At By A Management, we build fitness, beauty, luxury, and wellness brands from the ground up. Based in Zurich, we offer tailored support from brand strategy and visual identity to social media growth, campaigns, and creative direction.

We do not use templates. We listen, adapt, and deliver work that reflects your vision and speaks to your audience. Our hands-on, long-term approach means you get consistent results, clear growth, and a brand that truly performs.

At By A Management, this is how we treat every client’s platform: as a core part of the business model, not just a place to post pretty photos.