The July Trend Report

Welcome to July, where social media is all about smooth transitions, dreamy visuals, and creative ways to show off your brand. Wether you are planning your next campaign, launch, or content calendar, this is your shortcut to what is working, and how to use it in a way that fits your brand.

At By A Management, we do not just track trends. We help brands turn them into business results.

Let us break down this month’s biggest social content trends and how you can use them.

1. LANDSCAPE FLASH CUTS: Visual Storytelling with a Cinematic Edge

This trend uses a series of scenic background changes — mountains, cities, beaches, interiors — to show transformation. It might be an outfit change, a haircut, or a brand shift, but the message is delivered through dramatic, beautiful locations. It feels elevated and editorial, like a mini campaign shoot.

Why it works:
Eye-catching locations paired with seamless transitions create content that looks expensive, even when filmed on a phone.

Use this trend to:

• Show a rebrand or transformation
• Launch a new product
• Introduce a “before and after” story

Popular audio:

• Any cinematic instrumental (think Hans Zimmer)
• The One – Jorja Smith

✦ Agency tip:
If you want to elevate your brand storytelling, this trend is ideal. We help our clients execute this with location planning, visual direction, and editing support to make it look and feel premium.

2. KEYBOARD VISION BOARDS: A Simple, Visual Way to Build a Brand Mood

This trend turns your phone keyboard into a visual collage that reflects your aesthetic, mindset, or brand direction. Think mood board meets personal branding. It is fast, personal, and surprisingly effective for engagement.

Why it works:
It feels authentic and curated at the same time — and your audience gets a look at what is inspiring you right now.

Use this trend to:

• Show your brand personality
• Highlight a creative direction or campaign mood
• Inspire your audience with lifestyle visuals

✦ Agency tip:
This trend works especially well for creative professionals, wellness brands, lifestyle products, and anyone building a strong visual identity. We help clients create cohesive image selections and colour palettes that reflect their brand DNA.

3. HANDSHAKE GESTURE: Introductions That Feel Personal

This trend uses a simple handshake or hand-over-hand gesture to symbolise a connection or introduction. Brands and creators are using it to show team members, announce new clients, or reintroduce themselves in a visual way.

Why it works:
It is quick, easy to produce, and communicates a lot without over-explaining.

Use this trend to:

• Introduce your team
• Announce a new collaboration or partnership
• Reintroduce your brand or founder story

Popular audio:

• Really Glad to Meet You – PinkPantheress

✦ Agency tip:
These are simple but effective formats to showcase team culture or client relationships — perfect for brands that want to highlight transformation, connection, or brand values.

What This Means for Your Brand

Trends come and go, but the ones we highlighted above are rooted in strong visual storytelling, clean execution, and personal branding. That is exactly what your audience wants more of.

If you want your brand to show up in a more polished, engaging, and relevant way — we can help.

At By A Management, we help brands and creators stay ahead of the curve by creating trend-led, strategic content that performs. From ideation to production and publishing, we make sure your content stands out for the right reasons.