THE MIX x By A Management: Growing a Brand and Its Founder in Perfect Harmony

At By A Management, we believe that a brand is not just a logo, a product, or a beautifully curated Instagram grid. A truly successful brand has a heartbeat, a story, and a personality that resonates with its audience. And often, that heartbeat belongs to the founder.

This philosophy was at the core of our journey with THE MIX, a movement that embodies sophistication, modern wellness, and a lifestyle that feels both aspirational and attainable. From the outset, we recognised that THE MIX would flourish most authentically if its community could connect not only with the brand but also with the visionary behind it: Alessandra Bessler.

Building the Brand and the Face Behind It

THE MIX’s Instagram, @themixmvmt, is the digital home of its philosophy—a visual narrative of sleek aesthetics, curated wellness inspiration, and a modern approach to mindful movement. But while the brand presence alone is strong, we know that audiences today crave more than a faceless feed.

That is where Alessandra Bessler’s personal profile, @alebessler, becomes an invaluable asset. As the founder, Alessandra represents the living embodiment of THE MIX’s ethos. Her account showcases her expertise, her passion, and the personal journey that shaped the brand.

By managing both profiles in parallel, we ensure that they complement each other—THE MIX stands as the polished expression of the brand, while Alessandra’s profile offers a warm, human connection. Together, they create a loop of engagement that enriches both audiences.

Human Connection in a Luxury Context

In today’s digital landscape, brands that thrive are those that feel approachable. A strong founder profile builds trust, credibility, and loyalty. Followers want to know who is behind the vision, what inspires them, and how they live the lifestyle they promote.

For THE MIX, Alessandra’s personal profile does exactly this. It allows followers to see the brand’s philosophy lived in real time. Occasional cross-links between her profile and THE MIX’s account create natural touchpoints, guiding audiences seamlessly from the personal to the professional.

This is not just strategy; it is relationship building. And relationship building is at the heart of luxury branding in the digital era.

Luxury does not mean distant. The modern luxury consumer wants the exclusivity of the product, but also the relatability of the creator. By positioning Alessandra as both founder and approachable figure, we invite followers into the lifestyle of THE MIX without breaking the brand’s elevated tone.

Alessandra’s content is personal without being overly intimate, inspiring without being unattainable. This careful curation ensures that her profile enhances the brand rather than diluting it. The result is an audience that feels personally connected to Ale while remaining loyal to THE MIX.

The Symbiotic Growth of Two Profiles

Managing @themixmvmt and @alebessler is not about duplicating content. It is about creating a dialogue between the two accounts. The founder’s profile amplifies the brand. The brand’s profile, in turn, gives greater credibility to the founder.

This dynamic relationship has fuelled the growth of both accounts. Followers discover THE MIX through Alessandra, and they discover Alessandra through THE MIX. Each account serves as an entry point to a broader brand ecosystem, ultimately strengthening brand recognition, loyalty, and engagement.

A Modern Blueprint for Brand Growth

The journey of THE MIX with By A Management illustrates a key truth: in the digital age, a brand without a face risks becoming invisible. Audiences want to connect on a personal, human level, and a well-managed founder profile is the perfect bridge between inspiration and authenticity.

At By A Management, we are proud to guide both THE MIX and Alessandra Bessler’s personal brand toward sustainable, symbiotic growth. Together, they exemplify what happens when strategy, aesthetics, and human connection align.

Luxury is not just what you offer, it is how you make your audience feel. And with THE MIX, that feeling is connection, inspiration, and trust.