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EDITORIAL
THE
True luxury rebranding is not about adding layers of decoration. It is about removing everything that does not serve the essence of your message until only clarity, confidence, and beauty remain. That was the vision behind our work at By A Management when we transformed Booster Transform into @yourlife.boostd.
This was not just a rebrand. This was a reinvention.
About BOOSTD
BOOSTD is Zurich’s boutique destination for transformative fitness. Their classes are designed to sculpt, strengthen, and energise the body with precision training that delivers powerful results. Their approach combines precise training methods with an elevated studio experience, creating a space where strength, endurance, and confidence grow together. It is more than just fitness — it is a community built around progress, positivity, and living life fully boosted.
Why the Shift Was Necessary
The original name, Booster Transform, described a process, not a feeling. In today’s saturated digital space, brands that win are brands that evoke emotion immediately. The new name, yourlife.boostd, speaks directly to the individual. It feels personal. It feels alive. It carries energy and motion without sounding mechanical. This was about building an identity that feels premium, not just a company talking about transformation, but a brand embodying it.
Purple as the Signature of Power
In our previous editorial : “How to Make Your Content Feel Truly High-End“, we discussed how truly high-end brands often embrace one dominant colour. It signals decisiveness. It tells the audience, this brand knows exactly who it is. For yourlife.boostd, that colour became purple.
Why purple?
- It is bold but refined.
- It carries associations with transformation, creativity, and ambition.
- It separates the brand from competitors drowning in predictable blues, blacks, and reds.
Look at the Instagram feed today and the transition is obvious. The posts from the Booster era feel varied and slightly restless. As yourlife.boostd, the purple spread unifies every element, creating a gallery-like rhythm. It is not just colour. It is a signature.
Breathing Room Is Luxury
Premium design is rarely about doing more. It is about doing less with greater precision. When restructuring yourlife.boostd’s visual language, we introduced:
- More negative space to let each piece of content stand out.
- Consistent typography that feels modern and self-assured.
- Slower, more deliberate posting cadence so every message lands with impact.
This reduction created a feeling of refinement. Followers do not feel bombarded but invited to linger. That is the hallmark of high-end branding: it does not chase your attention, it earns it.
Instagram After vs Before
The evolution is striking:
- Before: Booster Transform’s feed was informative but visually inconsistent. Posts competed for attention rather than working together.
- After: yourlife.boostd feels cohesive and intentional. The purple-dominant palette creates continuity. Each post has space to breathe, while still feeling like part of an overarching narrative. The feed no longer just communicates; it curates.
Takeaways for Any Brand Seeking Elevation
The transformation to yourlife.boostd proves that strategic branding is not surface-level. It is about aligning your visual identity with your core purpose.
- Choose a single defining color — and let it do the heavy lifting.
- Give your content space — minimalism is not emptiness; it is elegance.
- Rebrand with intention, not vanity — a new name must signal a new direction, not just a new logo.
How We Make It Happen
The evolution into yourlife.boostd is more than a new name or a fresher Instagram feed. It shows what is possible when a brand chooses to refine itself with clarity and purpose. This is exactly where By A Management thrives.
We do not simply adjust colours, logos, or taglines. We guide brands through strategic evolutions that keep them relevant, distinctive, and unmistakably premium. Whether it is a complete identity redesign or a subtle recalibration, our work ensures that a brand’s digital presence reflects its true value for today and for the years to come.
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– anabel, ceo & founder
Do what you love and love what you do.
Behind our articles stands a team of strategists, marketing experts, and creatives who don’t just talk about digital success – we build it every day. At By A Management, we believe in transparency, expertise, and showing our work. This editorial is your backstage pass to our thinking, our process, and our people.
By A Management is a growing boutique creative agency based in Zurich and Madrid. We specialize in social media, content creation, and strategy-led brand growth for luxury, wellness, lifestyle and fitness brands.
