Indulge with Purpose: The Max Chocolatier x Formettā Collaboration

Where wellness meets pleasure.

We had the pleasure of covering the content creation of an unforgettable launch event for a collaboration that merges indulgence with intention. Two Swiss brands, Max Chocolatier, masters of artisanal chocolate, and Formettā, pioneers in science-backed wellness, have come together to create something truly exceptional: chocolate with purpose.

This partnership is more than a product; it’s a philosophy. It celebrates the beauty of nourishing both body and soul, transforming a moment of pleasure into an act of self-care.

A Meeting of Masters

Max Chocolatier, founded in Lucerne, is renowned for its handcrafted, small-batch chocolates made with precision, artistry, and the finest ingredients. Their philosophy is rooted in Swiss tradition, with a modern twist: every piece is a sensory journey, designed to delight and surprise. Known for seasonal collections and a deep respect for craftsmanship, Max Chocolatier has built a reputation for creating chocolate that is as beautiful as it is delicious.

Formettā represents the cutting edge of wellness science. Specialising in clinical-grade bioactive collagen peptides and mineral-rich pearl powder, their Essential formula is designed to support radiant skin, resilient joints, and all-around vitality. Formettā’s mission is to create supplements that are not only effective but also luxurious—blending scientific rigor with natural elegance.

When these two worlds collide, the result is nothing short of extraordinary.

Chocolate Reimagined

When Formettā’s expertise in wellness meets Max Chocolatier’s artistry in chocolate, the result is nothing short of extraordinary. This collaboration has given life to a one-of-a-kind creation: silky, handcrafted chocolates enriched with Formettā’s signature collagen peptides and pearl powder, blended seamlessly with Max Chocolatier’s antioxidant-rich cacao. It’s a perfect balance of indulgence and intention—luxury that nourishes both body and mind.

The power of cacao
Far more than a decadent ingredient, cacao is a natural powerhouse. Packed with flavanols, it helps support healthy circulation and protects the skin from oxidative stress while enhancing hydration and elasticity from the inside out. Beyond physical benefits, cacao naturally lifts mood, sharpens focus, and promotes mental clarity, making each bite a holistic experience of wellbeing.

The magic of collagen
Collagen is the structural foundation for radiant skin, strong joints, and resilient bones. As we age, our natural collagen levels decline, but Formettā’s scientifically formulated blend of bioactive collagen peptides and pearl powder works to restore these vital reserves. Clinically proven, it supports overall vitality while helping you look and feel your best.

Together, a purposeful indulgence
By combining these two exceptional ingredients, Max Chocolatier and Formettā have crafted more than just chocolate—they’ve created a Swiss-made ritual for self-care. Every piece is designed to delight the senses while delivering powerful benefits, leaving you glowing from the inside out.

This is chocolate with purpose.

A Night of Luxury and Connection

To celebrate this innovative collaboration, an intimate launch event was hosted at the beautiful Draft Coffee location in Zurich. The evening brought together tastemakers, wellness enthusiasts, and chocolate connoisseurs for a night of sensory exploration and discovery.

Guests were immersed in an atmosphere that perfectly reflected the partnership between Max Chocolatier and Formettā: refined yet inviting, luxurious yet purposeful. Throughout the evening, they enjoyed exquisite chocolate tastings while engaging in conversations about wellness, beauty, and mindful indulgence.

At By A Management, we were honoured to handle the event’s videography, photography, and live social media coverage, ensuring that every moment was captured and shared with elegance. From high-end visuals to engaging real-time content, our goal was to showcase the evening in a way that matched the sophistication of the brands involved.

The details were flawless:

• Event by @ouiecomm, whose expertise in luxury experiences ensured a seamless evening.
• Location by @draft.thecoffee, a contemporary space that perfectly balanced minimalism and warmth.

A New Era of Indulgence

By merging the artistry of fine chocolate with the science of wellness, these brands are setting a new standard for what luxury can mean. Now available exclusively at Max Chocolatier boutiques in Zurich and Lucerne, this limited-edition collection invites you to experience chocolate like never before: delicious, nourishing, and deeply intentional.

At By A Management, we take pride in capturing stories like these. Stories that inspire, connect, and elevate. The Max Chocolatier x Formettā collaboration embodies everything we love about our work: creativity, luxury, and meaningful innovation.