All things trends, social media, luxury and marketing
THE
In a digital world that rewards noise, speed, and sameness, restraint has become a luxury.
At By A Management, we choose restraint deliberately. Not because we lack capability, creativity, or ambition. But because doing everything has never been the same as doing what is right. At the heart of what we do lies a deep belief: a strong digital presence is not built through volume. It is designed through intention.
Every post.
Every image.
Every word.
Each must earn its place.
Modern marketing culture encourages brands to be everywhere, all the time. To chase every platform, every trend, every fleeting tactic. To measure success in frequency rather than resonance.
This approach creates visibility, but rarely meaning.
At By A Management, we do not subscribe to one-size-fits-all strategies. We do not replicate what works for everyone else and call it growth. We do not post for the sake of posting. We do not mistake motion for progress. Our goal has never been to simply create content. Our goal is to position brands for elevated, aligned, lasting growth.

12-Month Follower Growth of BOOSTD
That requires clarity.
That requires discipline.
That requires the confidence to say no.
People do not connect with content. They connect with stories which only work when they are honest, cohesive, and intentional.
A brand that posts randomly, pivots constantly, or speaks in borrowed voices loses trust long before it loses reach. Luxury audiences, in particular, can sense inconsistency instantly. They are not looking for more content. They are looking for meaning. At By A Management, strategy is never improvised. We listen before we speak. We observe before we execute. We align every creative decision with the long-term identity of the brand, not the short-term performance of a post.



Three brands. Three sectors. Three visual languages.
Although these brands are guided by the same agency, each digital presence is crafted to speak precisely to its audience and industry. From BOOSTD, where lifestyle meets fitness, to ivilounge, rooted in science-driven wellbeing, and Formettā, focused on the future of longevity.
Trends without strategy are distractions.
Shortcuts dilute brands quietly. They create brief spikes of attention at the cost of long-term perception. They teach audiences to scroll past instead of lean in. At By A Management, we do not chase what is popular. We build what is enduring. We believe that a digital presence should feel considered, not crowded. That visual identity should feel unmistakable, not reactive. That growth should feel aligned, not forced.
This is why our work often feels calm in a loud market.
This is why our clients stand out without shouting.
This is why our strategies age well.
Luxury is not about excess. It is about precision. It is about knowing exactly what belongs, and having the confidence to leave the rest behind. We create with meaning. We move with strategy. We build brand worlds that feel intentional from the first impression to the final interaction. At By A Management, fewer posts often carry more weight. Fewer platforms often create stronger presence. Fewer messages often lead to deeper connection.



Instagram post for Formettā, balancing information and white space to avoid visual overcrowding.
Because when everything serves a purpose, nothing feels accidental.
Working with By A Management is not about outsourcing marketing. It is about refining identity.
It means stepping away from random content and into thoughtful positioning. It means replacing reaction with direction. It means building a digital presence that reflects who you are, where you are going, and why you matter. We work with brands that value intention over imitation. Brands that understand that luxury lives in the details. Brands that want to be understood, not just seen. If you are looking for more content, we are not the right agency.
If you are looking for clarity, alignment, and strategy executed with taste, we are exactly where you belong.
Choosing a boutique agency is not a smaller decision. It is a more intentional one. At By A Management, partnership is not transactional. It is considered, collaborative, and deeply invested in the long-term success of the brands we represent.
Here is why discerning brands choose boutique:
Boutique agencies are not designed for everyone. And that is the point. They are built for brands that value depth over scale. For founders who care about perception as much as performance. For businesses that understand that luxury is not loud, rushed, or replicated.
Partnering with By A Management means choosing clarity over clutter. Meaning over momentum. Strategy over noise.




We do not do everything.
We do not do shortcuts.
We do not do random.
We do the right thing, for the right brand, at the right moment.
That is how trust is built.
That is how presence is sustained.
That is how brands move from visible to unforgettable.
This is the philosophy of By A Management and it is the standard we never compromise.
– anabel, ceo & founder
Do what you love and love what you do.
Behind our articles stands a team of strategists, marketing experts, and creatives who don’t just talk about digital success – we build it every day. At By A Management, we believe in transparency, expertise, and showing our work. This editorial is your backstage pass to our thinking, our process, and our people.
By A Management is a growing boutique creative agency based in Zurich and Madrid. We specialize in social media, content creation, and strategy-led brand growth for luxury, wellness, lifestyle and fitness brands.
©2026, By A Management
