How Formettā Elevated Its Digital Presence Through a 360° Partnership with By A Management

Formettā is more than a high-quality supplement. It is a scientifically developed, clinically informed formula designed to strengthen the body’s collagen network and activate its natural regeneration processes. When By A Management first partnered with Formettā three years ago, the brand carried a powerful mission and a premium product, but its digital presence had not yet reached the level of sophistication or visibility that its science and quality deserved. Together, we built a long-term partnership that has shaped Formettā’s evolution from its early digital foundation into a globally recognised wellness brand. Over the past three years, we have refined its aesthetic identity, strengthened its brand voice, elevated its storytelling, and guided its growth across markets. Today, Formettā’s content, reach, and engagement reflect the kind of presence that resonates with discerning audiences who value credibility, elegance, and expertise

About Formettā

Formettā, a Swiss wellness brand based near Zurich, focuses on science-backed collagen formulations designed to support skin, hair, nails, joints, and overall well-being. Founded by biomedical researcher Dr. Vanessa Craig, the company emphasizes high-quality, bioactive collagen peptides combined with antioxidants, vitamins, and minerals to help boost the body’s natural collagen production. Formettā positions itself as a “beauty from within” solution, offering clean, convenient daily supplements aimed at promoting healthy ageing and long-term vitality.

A Three-Year Creative and Strategic Evolution

Our partnership with Formettā began at the very start of our agency’s journey. This allowed us to co-create the brand’s visual and narrative world from the ground up. Over time, Formettā’s digital identity has become increasingly refined and confident, guided by a consistent focus on luxurious, scientific, and longevity-focused messaging.

Throughout these three years, we have provided:

• A cohesive and elevated design direction driven by storytelling and aesthetics
• Science-based messaging that remains accessible and aspirational
• A strategic publishing rhythm of four to five posts per week
• Ongoing creative ideation that keeps Formettā ahead of evolving market trends

This long-term consistency has enabled Formettā to grow not only in numbers, but in authority, community trust, and international visibility. To illustrate this progress, the following before-and-after visuals reflect how our agency’s strategic direction has shaped Formettā’s Instagram presence.

A Year of Measurable Momentum

The most recent year demonstrates the level of impact that sustained, high-end content and strategy can achieve.

Follower Growth

Formettā has reached 4,912 followers, with 1,696 new followers gained this year, representing a 52.7 percent growth rate. The growth is steady and organic, strengthened by clear brand positioning and strong visual storytelling.

Visibility and Views

Over the last year, Formettā’s content generated 3,710,396 views, with notable peaks during key educational campaigns and product storytelling moments. These trends reflect an engaged audience that returns frequently for clarity, credibility, and lifestyle inspiration.

Global Reach

The audience now spans Europe, North America, Australia, Asia, and South America. This map of engagement confirms that Formettā’s science-first, elegance-driven communication resonates across cultures and wellness markets.

What Has Driven Formettā‘s Success

This case study reflects more than analytics. It highlights the strategic foundation built through three years of partnership.

1. Continuous Strategic Guidance

Each month, we meet with Formettā to review performance, refine positioning, and introduce trends emerging from other global wellness markets. This proactive approach ensures that the brand evolves rather than reacts.

2. High-End, Consistent Content Production

From product photography to educational reels, every asset is curated to express clarity, purity, and premium quality. Formettā’s aesthetic is now instantly recognisable.

3. A Boutique 360 Degree Approach

As a close, supportive partner, we assist with content, brand shaping, marketing guidance, and quick communication across all touchpoints. Formettā benefits from a seamless environment where ideas flow, support is immediate, and strategy is always forward-thinking.

4. Deep Understanding of the Brand

Three years of collaboration has created an intuitive working relationship. We understand Formettā’s values, scientific foundation, and long-term goals, which allows us to communicate the brand with precision and authenticity.

The Formettā of Today

After three years of ongoing partnership, Formettā stands as:

• A premium wellness brand with a clear, elevated identity
• A trusted authority in longevity-focused supplementation
• A globally recognised name with sustained year-over-year growth
• A brand that communicates its scientific excellence with elegance and intention

Formettā’s journey over the past three years demonstrates the power of long-term vision, consistent refinement, and premium storytelling. The brand’s steady growth, global expansion, and elevated presence are the result of a disciplined approach to strategic content and a partnership built on trust and strategy. As Formettā continues to expand its influence in the wellness and longevity space; building a growing global community, reaching millions of views, and achieving a visual identity that resonates with modern wellness consumers, our team remains dedicated to supporting its evolution with the same level of care and precision that has shaped its success so far. This case study highlights not only the brand’s achievements, but the enduring value of thoughtful, boutique-level support.