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EDITORIAL
THE
At By A Management, we had the absolute pleasure of bringing to life something truly special: the Chenot x Formettã Experience in Weggis, Switzerland. Set against the peaceful backdrop of Lake Lucerne, this event was all about modern wellness, longevity, and refined living—and By A Management was behind every part of it, from concept to content.
From Idea to Execution
From the early stages of planning to the final frame of content, our team handled everything. We brought together two powerhouse brands—Chenot, a state-of-the-art medical spa, and Formettã, a forward-thinking cellular beauty supplement—into one beautifully aligned moment.
We curated the vibe, built the aesthetic, and ensured that every detail told a bigger story. Think of it as wellness meets luxury, with a clear visual identity and strong storytelling running through it all.
The Wellness Talk
Dr. Vanessa Craig and Dr. George Gaitanos
The experience kicked off with an intimate and insightful Wellness Talk between Dr. Vanessa Craig (Formettã) and Dr. George Gaitanos (Chenot). It was a powerful exchange of ideas around longevity, cellular health, and the science behind beauty from within. We shaped the setting, set the tone, and captured it all in a way that felt both elevated and authentic.
Every word, every moment—they weren’t just heard, they were documented through thoughtful photography and videos, creating exclusive content.
A Day in the Chenot Way
Throughout the day, guests were immersed in Chenot’s unique approach to health—from their signature treatments and detox rituals to a plant-forward tasting experience that was as beautiful as it was nourishing.
Our content team was there for every second, shooting visuals that felt soft, luxurious, and real. From the glow of a tea cup in morning light to the quiet calm of the spa corridors, every shot was about capturing not just what happened—but how it felt.
Content That Lives On
For us at By A Management, events like this are where we do our best work. We don’t just organise beautiful experiences—we create content ecosystems around them. From reels and pictures to editorial assets and social coverage, we produced a full suite of visuals that will keep the energy of the event alive long after the last guest left.
We worked closely with both brands to ensure every piece of content reflected their values, aesthetics, and voice. This wasn’t just content for content’s sake—this was storytelling built with strategy.
The Chenot x Formettã experience was everything we love about what we do: real connection, smart beauty, meaningful wellness, and visuals that speak for themselves. We are so proud of this project—and grateful to Chenot and Formettã for trusting us to bring their vision to life.
At By A Management, we specialise in crafting elevated events for brands— capturing those moments with creativity, precision, and polish. We handle the full journey: creative direction, event production, and all the content creation you will need.
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– anabel, ceo & founder
Do what you love and love what you do.
Behind our articles stands a team of strategists, marketing experts, and creatives who don’t just talk about digital success – we build it every day. At By A Management, we believe in transparency, expertise, and showing our work. This editorial is your backstage pass to our thinking, our process, and our people.
By A Management is a growing boutique creative agency based in Zurich and Madrid. We specialize in social media, content creation, and strategy-led brand growth for luxury, wellness, lifestyle and fitness brands.
